Up-Word
One-trick ponies…
You’re the experts. You’re the people doing the real work. All we know is how to create content that brings prospective customers to you.
So whatever you sell, you can rely on Up-Word to help you understand who you need to target, what you need to say, and how you should plan your strategy for the long term.
Your content should always be five things…
Be focused…
Up-Word’s origins were in advertising copywriting (back in 2012). So, beyond just producing informative content, you can rely on us for a sales edge too. Because, whatever anyone tells you about web content being primarily about providing information, you’re in business to do more than just share your expertise.
So all the content Up-Word produces will aim to get people talking to you as part of a buying journey.
Be relevant…
You already know how important it is to have relationships with people in each job role at the businesses you’re targeting. They all care about different aspects of what you offer, and their interests usually evolve as they move closer to buying. Indeed, you might also be having very different conversations with people across multiple industries.
So all the content we create will be relevant to your separate audiences and their stage in the buying journey.
Be practical…
Your industry and specific marketing challenges call for a unique approach. Get the best strategic input about what’s most likely to work for your business – whether that’s long-form content or some other creative solution.
Be personal…
Speak to your audiences like humans. Use simple, personal language to explain how your business provides value, and keep jargon to essentials only (and then always explain it).
All content we create will speak with authority and passion in your own unique tone of voice.
Be persuasive…
Even if you genuinely have the most compelling benefits, you still have to persuade people of that. And when it comes to being persuasive, emotion beats reason every time.
So Up-Word plays on the seven target emotions of anger, exclusivity, fear, flattery, greed, guilt and salvation as we tell your story.
- Anger: Because how frustrating is it when creative agencies deliver sub-standard work?
- Exclusivity: And how satisfying is content that’s so good it gives you unfair advantages?
- Fear: Because what if you weren’t able to get effective content and had to write it all yourself?
- Flattery: Your business has so many strengths it deserves the very best promotion.
- Greed: Up-Word can help you boost your revenues by winning people over.
- Guilt: So it simply wouldn’t be fair to not even give us a chance to prove it.
- Salvation: Because persuasive communications can help any business turn its fortunes around.
Finally, keep it light. Yes, ensure appropriate gravitas, but also be as entertaining as possible to keep people reading to the very end – and, ideally, they’ll then share your content with their colleagues.
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Have an informal chat about your objectives and find out more about how you can benefit.
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