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Video scripts

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Video scripts can help you do all kinds of useful things…

How will you overcome the inertia that some of your target customers might feel towards your business? Indeed, how can you make it as easy as possible for key decision makers to recognise your potential?

A succinct two- or three-minute promotional video can open up important doors. People enjoy watching videos because they provide lots of information quickly, can be entertaining, and are less work than reading.

For you, the key strength of videos is their flexibility. You can include all kinds of different things – talking heads, customer interviews, demonstrations, animation, and so on. And it’s relatively easy to put them in front of the hardest-to-reach people at an organisation – all it takes is a URL in an email.

Crucially, you can use videos to quickly and decisively demonstrate your value.

The best promotional videos focus on communicating one idea effectively. That might be talking about one practical application of your products and services; targeting one focused area of interest, or maybe even just talking about the stability of your business.

You can use videos as promotional teasers to generate interest in the first place. And you can also use them as a tool for sharing around once you’re already speaking to an organisation.

Find new sales prospects with video…

Just as with ebooks, infographics, reports and white papers, you can build entire lead-generation campaigns around videos. They can be a great first point of contact, leaving viewers wanting to know more about your business.

Moreover, they also give you additional focal points to encourage others to link to your website. These so-called ‘back links’ are essential for establishing authority with search engines, and getting featured higher up in results pages.

Open important doors with video…

And just as important as finding new sales leads, videos are a great way of starting conversations with difficult-to-reach people at organisations you’re already speaking to.

Because, no matter how heavy a person’s workload, who really can’t spare three minutes to click on a URL in an email? If you can get the people you’re already speaking with to act as advocates, a succinct and compelling video is a great way to start building approval among important deal influencers.

Teach valuable lessons with video…

Another way you can use video is to deliver tutorials. If your products and services require some expertise, you can provide that knowledge – or a teaser introduction to it – through videos on your website.

Again, just like blogs that target one focused area of potential interest, video tutorials can really help build your authority with search engines. Useful and informative content on a particular subject area is highly valuable to the people that you want to notice you.

These might be quick video shorts, explaining how to do very specific tasks – how to replace a part on the robotic arm you manufacture for example. Alternatively, you can produce longer tutorials that might, say, cover a whole area of operation for that robotic arm.

In turn, the attention that those video tutorials create is hugely valuable to you. They attract exactly the right kinds of people to your website that you want to be speaking to. And you can shape the narrative of your demonstrations to highlight the potential of your own products, services and expertise.

Video tutorials can also be used to improve your customer experience and reduce the burden on your customer support teams.

Run webcasts to educate and persuade…

The next step beyond video tutorials is interactive webcasts. These are online presentations where you can deliver sales pitches, product or service demonstrations, training, consultancy, and more.

They’re super-easy to set up and mean that your audiences can connect directly with key people at your business – whether senior leadership or your most technical people.

That makes webcasts highly valuable to your audiences because they can get immediate answers from the experts that know. Audience members can also learn from each other’s questions.

Webcasts can also increase your reach. People that might not necessarily be ready to accept a one-on-one sales call might still be enthusiastic about joining an online group session.

And webcasts free up time for your senior employees, who can address questions for groups of people in one go, rather than having to field individual calls.

Use webcasts throughout the sale…

Webcasts are powerful tools for moving people to the next stage in their buying journey. Initially, you can attract new people to your business by hosting sessions on subject areas that have broad appeal.

Then, more specialised webcasts can also help build interest among people you’re already speaking to, demonstrating the specific differentiated value of your products or services. You can also use webcasts in the final stages of a sale, perhaps for very technical demonstrations, or even to build approval with the whole client team.

Get your videos right…

Of course, a critical first step with any video or webcast presentation is getting your messaging right. Up-Word can help you come up with compelling ideas and also create highly effective scripts for whatever you’re aiming to achieve.

Moreover, you can ask us for advice on who best to approach for video production.

Schedule a free, no-obligation call…

Have an informal chat about your objectives and find out more about how you can benefit.

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